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11.2009

Massachusetts Beverage Business

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archivedPromotions

BEAM GLOBAL SPIRITS & WINE and CANADIAN CLUB

BEAM GLOBAL SPIRITS & WINE and CANADIAN CLUB whisky have renewed their partnership and support of Movember, a charity that encourages men to grow a “Mo” – slang for moustache – for the month of November to raise awareness and funds for the Prostate Cancer Foundation and the Lance Armstrong Foundation.  To encourage employees and distributors to join the CC Movember team, Beam Global will match employee contributions up to $25,OOO.  The CC Movember team [...] Read More »

18OO SILVER TEQUILA

18OO SILVER TEQUILA has launched a new ad campaign featuring The Sopranos star Michael Imperioli.  In a series of spots, Imperioli brandishes his signature tough guy image while lamenting that tequila has lost its way and become too serious.  The intent is to highlight 18OO Silver as being approachable and fun while still being of a superior quality.  The new $15 million ad campaign is running on top [...] Read More »

GUINNESS

GUINNESS has released a new iPhone App: the Guinness Pub Finder – US.  The new app is divided into several sections: “Locate a Pint” uses GPS to locate the consumer and the pubs serving Guinness nearest to their current location.  It then provides name, address and telephone number of the pub chosen, access to directions, and an email setup.  “Know Your Pint” provides a tutorial on the 6 [...] Read More »

HOLIDAY PROMOTION INFORMATION

KAHLÚA is running a broad scale advertising campaign through the holidays.  In addition to more print advertising, are national cable television ads which will highlight the brand’s Mexican heritage, taste appeal and classic cocktails such as Kahlúa & Club, Kahlúa on the Rocks and The Kahlúa White Russian.  Television spots will run on select networks including ESPN, National Geographic, The History Channel, Discovery Channel, Bravo, and The Food Network.  Three new print executions that [...] Read More »

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