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05.2011

Massachusetts Beverage Business

archivedPromotions

THE KRAKEN BLACK SPICED RUM

THE KRAKEN BLACK SPICED RUM is running a multi-million dollar television ad campaign.  Named for a legendary sea beast, the rum features the giant squid on its label and a bottle with handles evocative of the squid’s eyes.  The campaign will mark the brand’s first television appearance.  With an April debut, across a number of major cable networks, including ESPN, the 15- and 3O-second spots feature the sea [...] Read More »

Old Pulteney Single Malt Scotch Whisky

US SAILING, the National Governing Body of the sport, and Old Pulteney Single Malt Scotch Whisky, have formed a new partnership naming Old Pulteney as a sponsor and the Official Scotch of US Sailing.  The sponsorship agreement includes direct financial support for the organization, which includes select US Sailing Adult National Championships and Speaker Series events.  Old Pulteney will be present for on-shore social events and cocktail receptions during these Adult National Championships and Speaker [...] Read More »

ST-GERMAIN LIQUEUR

 has a new ad campaign along with its annual Can-Can Classic Cocktail Competition for professional bartenders.  Print ads are running in spring issues of 37 Edible Communities publications (the network of magazines dedicated to local, seasonal and artisanal food and drink) across the country.  The two-page spread includes a detailed account of St-Germain’s production process and tasting notes, along with a perforated insert including two postcards featuring vintage French photography, cocktail making tips and drink [...] Read More »

CHOPIN VODKA

 is running “Share Your Chopin” – a contest on Facebook.com/chopinvodka, the brand’s Facebook page, that asks fans to post the name and location of their favorite bar or restaurant that serves Chopin Potato or Chopin Rye Vodka.  They have the option to add comments on why they enjoy the establishment (and Chopin) so much.  The winner will earn a complimentary trip for 2 to New York City from anywhere in the US, including a stay [...] Read More »

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