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06.2011

Massachusetts Beverage Business

archivedPromotions

KETEL ONE

has initiated its new “Gentle-men, This is Vodka” advertising campaign that launched with spots airing on networks including ESPN, Comedy Central and Discovery Channel.  Out-of-home ads will appear in major metropolitan cities and digital advertis-ing will take place with online media such as hulu.com and cnn.com. [...] Read More »

MIONETTO USA

has kicked off a “Live Lively!” sweepstakes campaign which is being promoted via QR (quick response) codes on the Mionetto Prosecco Brut DOC neckers and at mionettousa.com.  By scanning the QR code located on the Prosecco Brut necker with a cell phone, the entry form will appear on the phone screen.  Consumers will be invited to enter to win a range of prizes including: Illy espresso machines, Mionetto wine stoppers, OXO products including barware sets, [...] Read More »

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