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04.2013

Massachusetts Beverage Business

archivedBrandNews

2O1O KENWOOD SONOMA COUNTY CABERNET SAUVIGNON

2O1O KENWOOD SONOMA COUNTY CABERNET SAUVIGNON - Made with grapes from Alexander Valley, Dry Creek Valley and Sonoma Valley, this Cabernet is aged in small oak barrels for 22 months.  Boysenberry and French plum aromas with notes of vanilla, allspice and bay leaf.  Boysenberry and black cherry flavors with some anise and cedar.  Small percentages of Merlot and Syrah were included in the final blend.  Suggested retail is $18.  Available from Horizon Beverage Company. [...] Read More »

NARRAGANSETT IMPERIAL BOHEMIAN PILSNER

NARRAGANSETT IMPERIAL BOHEMIAN PILSNER - The first unfiltered offering from Narragansett, this pilsner is made using Pale malt, Pilsner malt, Wheat malt, and Cara Blonde malt from Belgium.  It is the company’s second offering in the Private Stock series.  Suggested retail is $5.99 to $6.99 per 22-ounce bomber.  Available from Atlas Distributing, Burke Distributing, Colonial Wholesale Beverage, Commercial Distributing, and Merrimack Valley Distributing. [...] Read More »

HEINEKEN

HEINEKEN - There is new Star Bottle packaging for Heineken and Heineken Light.  Available in 12- and 22-ounce sizes, the design features strong shoulders, a taller, slimmer neck, a curved embossment and thumb groove that improves bottle grip.  In addition, Heineken and Heineken Light secondary packaging, including the six-pack, 12-pack, 18-pack, 24-pack, and Draught Keg, will feature modern graphics.  The launch of the new bottle is supported with a marketing and sales plan that includes [...] Read More »

HEINEKEN BEERS OF MEXICO

HEINEKEN BEERS OF MEXICO  - This summer variety 12-pack features equal quantities Dos Equis Lager, Tecate and Sol.  Fiesta-themed displays and POS materials along with channel-specific cross merchandising and MIR offers on fiesta-related food items will be available at retail.  Additionally, the 12-packs are designed to allow consumers to add ice directly to the pack.  Available from Atlas Distributing, Commercial Distributing, Horizon Beverage Company, Merrimack Valley Distributing. [...] Read More »

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