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10.2009

Massachusetts Beverage Business

archivedBrandNews

JÄGERMEISTER 6-BOTTLE SHOT COOLER

This the first cooler/tap combination in the industry as well as the very first 6-bottle value-added pack for spirits.  The Shot Cooler utilizes the state-of-the-art Jägermeister Tap Machine technology.  The 6-Bottle Shot Cooler comes with six 75Oml bottles and 5O shot cups.  Available from MS Walker. [...] Read More »

VALLEY OF THE MOON 2OO8 UNOAKED CHARDONNAY

For this unoakedChardonnay the winery draws grapes from the very cool Russian River Valley, where they develop  vibrant fruit while retaining natural acidity.  The cool climate results in Chardonnay with fresh green apple and kiwi character; Valley of the Moon cold-ferments the juice, keeps the new wine in stainless steel and bottles it within months of the harvest to preserve this character.  The 2OO8 Chardonnay has vibrant green apple, kiwi, lemon, and nectarine aromas, and [...] Read More »

PANTHER ROCK WINE COMPANY

Recently started by members of the Franzia family, this company has three new wine brands: Masked Rider, Motos Liberty and Wild Hare.  The brands are being aimed at younger consumers with features such as grip handles on the wine case boxes, tear tabs with cowboy quotes for Masked Rider, screw caps on the Motos Liberty wines and a neon color palette on the Wild Hare label.  Suggested retail [...] Read More »

EVAN WILLIAMS HONEY RESERVE KENTUCKY LIQUEUR

This new liqueur marries extra-aged Evan Williams Bourbon with real, natural honey.Bottled at 7O proof and with the addition of pure honey that gives it a sweet, easy-to-drink bourbon flavor, the Honey Reserve’s tagline is “All Flavor. No Sting.”  To create a “buzz”, the release is being supported by an array of retail display materials – including a permanent wire rack, floor bin, shelf talkers, case cards, and [...] Read More »

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