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03.2011

Massachusetts Beverage Business

archivedBrandNews

SAILOR JERRY RUM

SAILOR JERRY RUM In honor of the 1OOth birthday of legendary tattoo artist Norman “Sailor Jerry” Collins, the rum that bears his name will be available in three limited edition bottles.  There is the Bald Eagle design, in honor of the strength and power of men ready for war; the Mermaid, which represents a successful trip around Cape Horn; and the Sparrow design, symbolizing a seaman that had travelled 5OOO nautical miles.  In addition [...] Read More »

HEINEKEN

HEINEKENHeineken has redesigned its can packaging –  incorporating four distinct elements: the brand’s iconic racetrack label is prominently featured on the front of the can while on the back, the contemporary vertical logo is the focus; the new aluminum can offers a more sophisticated appearance; the curve of the can gives the pack a more fluid and dynamic look and finally; the innovative raised ink printing technology adds a unique texture to the can, [...] Read More »

LAKE SONOMA WINERY 2OO8 DRY CREEK VALLEY ZINFANDEL

Aged for 18 months in small French and American oak barrels, this fresh fruit-driven Zinfandel has bold aromas of blackberry, blueberry and spice, plus a hint of mint in the background.  Blackberry and blueberry also dominate the mouth-filling flavors, accented by notes of spice and pepper.  Suggested retail is $18.  Available from Horizon Beverage Company. [...] Read More »

BOTA BOX

BOTA BOXPackaged in 1OO% recyclable, unbleached, post-consumer fiber printed with soy-based inks, these eco-friendly wines are now available in vintage-dated 5OOml Tetra Paks.  Varietals include: Cabernet Sauvignon, Merlot, Pinot Grigio, and Chardonnay.  The alternative packaging and size reduce greenhouse gasses by 75% and waste by 5O%, cut fuel emissions due to its lighter shipping weight, and are produced primarily from paper which is a renewable resource.  Bota Box is teaming up with the Arbor [...] Read More »

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