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12.2011

Massachusetts Beverage Business

archivedBrandNews

DOS EQUIS

DOS EQUIS There is a refreshed look for Dos Equis primary (bottles and cans) and secondary (outer pack) packaging designs for both the Lager and the Ambar beers.  The primary packaging changes include: an updated typeface of the iconic “XX” and rays on the front label, a profile turn of the Aztec leader, Moctezuma, and the addition of a heritage line on the front label.  Dos Equis’ secondary packaging was completely redesigned.  Changes [...] Read More »

HENNESSY COGNAC LIMITED EDITION PRIVLEGE NYX

HENNESSY COGNAC LIMITED EDITION PRIVLEGE NYX This is the second release in Hennessy Cognac’s Privilege Collection.  The bottle is made of translucent platinum glass with metallic purple trim.  Logos etched in luminescent ink on the label, collar and cork are visible only under black light.  Suggested retail is 45.99 to $49.99 for a 75Oml bottle.  Available from United Liquors. [...] Read More »

THE KING’S GINGER

THE KING’S GINGER Developed in 19O3 as a revivifying tonic for King Edward VII, this ginger liqueur is now available in the US.  Golden-colored, it has a warming aroma of ginger, zesty lemon, sherbet, and golden syrup on the nose.  The palate has an initial sweetness followed by bite of ginger and lemon.  Available from Horizon Beverage Company.  [...] Read More »

LAKE SONOMA DRY CREEK 2O1O SAUVIGNON BLANC

LAKE SONOMA DRY CREEK 2O1O SAUVIGNON BLANC Cold fermented in stainless steel with no oak aging or malolactic fermentation, this Sauvignon Blanc has aromas of lime zest, citrus and honeydew, along with a note of thyme.  Tangerine, grapefruit, newly mown hay and redwood sorrel highlight the flavors.  Only 5OO cases were produced.  Suggested retail is $14.  Available from Horizon Beverage Company. [...] Read More »

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