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09.2009

Massachusetts Beverage Business

archivedBrandNews

TEQUILA HERRADURA

This line of 1OO percent blue agave tequilas is introducing new primary and secondary packaging which incorporate key elements from the brand’s story.  Prominently placed on the bottle’s brighter-hued front label is a larger, more realistic horseshoe, herradura in Spanish, encasing the Casa Herradura crest.  Imagery from the Hacienda located in the heart of Mexico’s tequila region is also displayed in the front and back of the square bottles.  In addition to the updated labels, [...] Read More »

BURNETT’S READY-TO-SERVE COCKTAILS

This new line extension from Burnett’s includes Cosmopolitan, Margarita and Mojito flavors.  The prepared cocktails were developed from traditional recipes that feature quadruple distilled, triple charcoal filtered Burnett’s Vodka and all natural ingredients.  The launch will include POS materials, trade media advertising and mail-in rebates. Burnett’s website, burnettsvodka.com, will also provide more information on the new cocktails.  Available in PET 1.75 liters and bottled at 3O proof.  Available [...] Read More »

PARKER’S HERITAGE COLLECTION “GOLDEN ANNIVERSARY” EDITION

This is the third edition of the Parker’s Heritage Collection, a limited annual series of rare, aged American Whiskeys that pays tribute to sixth Generation Master Distiller Parker Beam.  The 2OO9 “Golden Anniversary” edition, specifically celebrates Parker’s 5O years as a distiller by marrying bourbons from each of his five decades of craftsmanship in a rare and limited bottling.  Aged in traditional open-rick warehouses in Nelson County, the [...] Read More »

THE MACALLAN 1824 COLLECTION

Named for the year in which the distillery was founded, this new family of single malts from The Macallan was developed exclusively for the Global Travel Retail market.  The Collection includes four expressions: Select Oak, Whisky Maker’s Edition, Estate Reserve, and 1824 Limited Release.  They were created by John Ramsay, Master Blender Emeritus for parent company The Edrington Group, and Bob Dalgarno, The Macallan’s Whisky Maker, who between [...] Read More »

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