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04.2013

Massachusetts Beverage Business

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archivedBrandNews

SAMUEL ADAMS BOSTON LAGER CAN

 - For the first time, the brewer will be offering its Boston Lager in a can.  The new design is the result of two years of ergonomic and sensory research and testing that entailed a multi-tiered collaboration with can manufacturer Ball Corporation, a design team at IDEO, and sensory expert Roy Desrochers of GEI Consultants.  The “Sam Can” will be released in early summer.  Suggested retail is $14.99 to 17.99 for a 12-pack.  Available from [...] Read More »

CASILLERO DEL DIABLO

 - This label from Concha y Toro has three additions to its “Devil’s Cellar” line.  The 2O11 Reserva Winemaker’s Red Blend is comprised of Syrah, Carmenere and Cabernet Sauvignon that is aged in French and American oak.  The nose and palate offer notes of spice, black cherry, bitter chocolate, and toasted coconut.  The 2O11 Reserva Coastal White from Chile’s Limarí Valley pairs Chardonnay with Moscato and has flavors of pineapple, peach, orange blossom, and Bartlett [...] Read More »

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