Massachusetts Beverage Business


Dos Equis Most Interesting Masquerade Program

added: August 13, 2014

Dos Equis unmasked the details of its most interesting Masquerade program set to hit retail and on-premise accounts from September 15th through October 31st. This year’s program elements are designed to rally consumers to make the most of their Halloween celebrations by inviting them to enter the Dos Equis Masquerade sweepstakes for the chance to win a trip to the brand’s ultimate Masquerade extravaganza in New Orleans. “Halloween continues to grow in popularity and is [...] READ MORE »

Reformulated Heineken Light Introduces New Campaign & Packaging

added: July 22, 2014

To promote its newly reformulated Heineken Light, Heineken USA has launched the “Best Tasting Light” campaign featuring three-time Emmy award winner and Tony award winner and host, Neil Patrick Harris. The Heineken Light recipe still contains just 99 calories but now features the addition of cascade hops, commonly used in IPAs to create a fuller flavor, crisper aftertaste and a clean finish. Industry research revealed that 40% of 21-27 years olds prefer a fuller flavored [...] READ MORE »

Introducing Cafe De Paris Fruit-Flavored Premium Sparkling Wines From France

added: July 09, 2014

Just in time for summer entertaining, Pernod Ricard USA is launching a new line of sparkling wines, Cafe de Paris. “The imported sparkling wine category grew + 5.5% in 2013 driven by wines priced above $10, signaling a movement towards premiumization in the category. Even more interesting is that the French Sparkling wine category (excluding Champagne) is growing even faster at +28.2% in volume,” said Aygline Pechdo, Brand Director at Pernod Ricard USA, “Seeing this [...] READ MORE »