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02.2012

Massachusetts Beverage Business

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breakingnews

Pernod Ricard Creates New England Business Unit

added: January 24, 2012

Pernod Ricard USA announced a realignment of its Northeast Business Unit, effective January 1. As part of this restructuring, the company has created the New England Business Unit, including Massachusetts, Connecticut, Rhode Island, New Hampshire, Vermont and Maine, which is now part of the Control Division. As a result of this change, Brian Driscoll, State Manager – NH/VT/ME; George Hutchinson, State Manager – CT; and Steve Gordon, newly promoted to State Manager – MA, will [...] READ MORE »

Winebow's New Owners

added: January 12, 2012

New Jersey-based Winebow has announced that they have a new majority owner, Brazos Private Equity of Dallas. The deal involved the transfer of ownership from private equity firm, Freeman Spogli & Co., Winebow’s majority shareholder since 2004, to Brazos. Winebow has assured its customers that they will continue with the same focus and management team. Winebow specializes in Italian wines through chairman Leonardo LoCascio’s Selections (representing 75 Italian producers). The portfolio also includes wines from [...] READ MORE »

Hiram Walker Launches Watermelon Sour Schnapps

added: January 11, 2012

Hiram Walker is launching a new permanent flavor, Hiram Walker Watermelon Sour Schnapps. Hitting retail shelves in February 2012, Watermelon Sour is a 30 proof watermelon schnapps that can be uniquely combined with a wide range of spirits and mixers to create cocktails, mixed or straight up, that are easy to drink and bursting with [...] READ MORE »

Newcastle's New Founders’ Ale

added: January 11, 2012

Newcastle announced the release of its fourth Limited Edition brew, Founders’ Ale. Available nationwide for a limited time, this beer tips its hat to the heritage and tradition of Newcastle’s five founding breweries. The introduction also marks the expansion of all Limited Edition brews – Founders’ Ale, Summer Ale, Werewolf and Winter IPA – which [...] READ MORE »