Massachusetts Beverage Business


Pro Bev Source is a new online source for distributors, retailers and on-premise operators – available at Pernod Ricard newly redesigned website.  It contains brand and product information, image assets, sales and promotional materials, and a link to the Pernod Ricard Drinks Database, which provides access to more than 1OOO recipes and photos.  Recipes are categorized by brand/product, drink type, occasion and preparation difficulty, as well as channel relevant drink recommendations.  The site is also a resource for staff training by providing access to the BarSmarts Program.  Other features include business tools such as profit calculators and videos and, in the future, information on category management.  The revamped site provides regularly updated company and brand news as well as recipes and information on careers at Pernod Ricard.

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