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08.2014

Massachusetts Beverage Business

AtPressTime

NOW TRENDING “HEALTHY” COCKTAILS

Yes, it may sound a bit like an oxymoron but experts from the Healthy Beverage Expo claim that 2O13-2O14 will see healthy alcoholic drinks emerge as a trend, including wines instilled with goji berries and ginseng, as well as lower calorie and more organic options.  The organizers of the forthcoming show that will take place in Las Vegas in June said that in the coming year, US consumers may begin to see alcoholic drinks touted as enhanced/healthy, as more producers add vitamins and all-natural ingredients.  Kim Jage, Marketing and Sales Director, Healthy Beverage Expo, gave the example of wine infused with botanicals, which had been made in China for at least the last century.  Some people believe that these kinds of alcoholic drink, sometimes instilled with fresh items like goji berries and ginseng, are beneficial to the body.  “We will see healthier alcohol in all forms with less calories and more organic options, with many announcing their non-GMO (genetically modified organisms) status.”

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