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08.2014

Massachusetts Beverage Business

AtPressTime

BROWN-FORMAN’S BROKER OF THE YEAR

At this year’s National Alcohol Beverage Control Association Annual Convention, Brown-Forman presented Broker of the Year honors to HORIZON BEVERAGE GROUP for both the large and mid-sized divisions based on performance in the states of New Hampshire and Maine.  These awards are presented annually to the control states (large and mid-sized), based on business performance against Brown-Forman goals, encompassing volume goal attainment, distribution attainment, and other brand-building activities.  Horizon was awarded Broker of the Year honors in both the large (New Hampshire) and mid-sized (Maine) divisions, with an increase of +8% and +7% in depletions for Brown-Forman brands, respectively.  Horizon Beverage Group executives Joe Larocca and Paul Power, representing New Hampshire and Maine, received commemorative plaques, championship belts, and a pledge from Brown-Forman to make $5OOO in donations in their honor to the local charities of their choice.

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