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09.2014

Massachusetts Beverage Business

People

PATRÓN SPIRITS

Lee Applbaum has joined the company as Chief Marketing Officer.  He will replace Patrón’s current CMO Matt Carroll who is retiring at the end of the year.  Applbaum will direct global marketing communications for the group’s portfolio.  He joins Patrón having held CMO positions at multinational organizations, including Target Australia and RadioShack Corporation.

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