subscribe

Subscribe

ourdepartments

sitesearch

08.2014

Massachusetts Beverage Business

OnBeerReport

BUD LIGHT SCORES A PLATINUM HIT

Anheuser-Busch InBev has finally scored with a long over-due hit: Bud Light Platinum. The brewer reported that it has shipped more than 1 million barrels of the beer in the past five months. That’s the equivalent of about 331 million 12-ounce bottles. Platinum will also be released in 22-ounce bottles, and AB InBev plans to significantly increase its marketing through the rest of the year. Since its debut in late January, the Platinum has been a bright spot in the brewer’s portfolio, being hailed as the strongest new-product launch in the alcohol industry in seven years.

Back to the top »