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08.2014

Massachusetts Beverage Business

OnBeerReport

DOS EQUIS

DOS EQUIS is running “Game Changer” through March.  At retail, the promotion’s elements feature POS and cross-merchandising instantly redeemable coupons and mail-in rebates offers on the purchase of select food items and Dos Equis Lager and Ambar.  In the on-premise, patrons can submit their own version of the television “Most Interesting Legend” line for a bracket tournament.  The best lines are selected by the bar staff and showcased on the official Most Interesting Bracket Poster for all to see.  At the end of the tournament, patrons can return to the account to vote for their favorite lines.  The winners earn bragging rights and localized Dos Equis rewards.

 

 

 

 

 

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