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08.2014

Massachusetts Beverage Business

BrandNews

KAHLÚA  – The brand is giving its logo, bottle and shipper design a more modern facelift.  The new bottle has a metallic twist-off cap, and an optimized logotype, resulting in a sharper look.  Shippers have been redesigned: the base brand shipper is a bold red, incorporating the brand’s signature “Delicioso” banner, and a large “Rum & Coffee Liqueur” call-out below the case cut line.  The new enhancements will be available for retail and on-premise outlets as current inventory is depleted.  Available from United Liquors.

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