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08.2014

Massachusetts Beverage Business

BrandNews

LEINENKUGEL – There are two new releases from Leinenkugel: a year-round Lemon Berry Shandy and the seasonal Oktoberfest.  The Shandy has a splash of blackberry juice blended with its Weiss beer and lemonade.  The Oktoberfest is brewed with caramel and a blend of 2-row pale malts.  Suggested retail for the Shandy is $6.99 to $7.99 per six-pack.  Also available in 12-pack bottles, the fall variety pack, as well as in 16-ounce, four-pack cans.  The Oktoberfest retails for $6.99 to $7.49 a six-pack and also comes on draft and in six- and 12-pack bottles.  Available from Atlas Distributing, Burke Distributing, Colonial Wholesale Beverage, Commercial Distributing Company and Merrimack Valley Distributing.

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