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07.2014

Massachusetts Beverage Business

BrandNews

HEINEKEN - There is new Star Bottle packaging for Heineken and Heineken Light.  Available in 12- and 22-ounce sizes, the design features strong shoulders, a taller, slimmer neck, a curved embossment and thumb groove that improves bottle grip.  In addition, Heineken and Heineken Light secondary packaging, including the six-pack, 12-pack, 18-pack, 24-pack, and Draught Keg, will feature modern graphics.  The launch of the new bottle is supported with a marketing and sales plan that includes TV, digital and OOH media support, retail and on-premise programming.  Available from Atlas Distributing, Commercial Distributing, Horizon Beverage Company, Merrimack Valley Distributing.

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