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04.2014

Massachusetts Beverage Business

BrandNews

HEINEKEN BEERS OF MEXICO  - This summer variety 12-pack features equal quantities Dos Equis Lager, Tecate and Sol.  Fiesta-themed displays and POS materials along with channel-specific cross merchandising and MIR offers on fiesta-related food items will be available at retail.  Additionally, the 12-packs are designed to allow consumers to add ice directly to the pack.  Available from Atlas Distributing, Commercial Distributing, Horizon Beverage Company, Merrimack Valley Distributing.

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