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09.2014

Massachusetts Beverage Business

BrandNews

MALIBU SUNDAE and SWIRL
These two dessert-flavored releases are the latest addition to the Malibu portfolio.  The Sundae combines coconut with the flavor of chocolate ice cream while the Swirl pairs coconut with the taste of strawberries and cream.  The launch is being supported with a digital and social media marketing plan as well as retail activation.  Suggested retail is $14.99 for a 75Oml.  Also available in 1L and 5Oml sizes from United Liquors.

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