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04.2014

Massachusetts Beverage Business

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BrandNews

WILD TURKEY SPICED - A blend of Kentucky Straight Bourbon and spices, this new release has a sweet and spicy taste profile.  It is born from a natural aging process using American oak barrels with the deepest number 4 or “alligator” char.  Supported by a digital campaign that conveys what life is like on the “Island of Kentucky”, the marketing will take aim at the notion of graduating from spiced rum to bourbon.  Suggested retail is $22.99 per 75Oml. Available from Horizon Beverage Company.

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