FREIXENET is running the “Mini Mobile Tour” – an interactive campaign consisting of in-person and online promotions. Throughout the fall the tour will visit several key markets with pop-up events and hosted parties featuring a duo of Mini Coopers wrapped in the brand’s signature black and gold. The body wrap of the Minis sports a multitude of QR codes that when scanned, take users to the brand’s mobile promotional site where they are entered into a national sweepstakes with the chance to win a two-year lease of a brand new Mini. The QR codes, rendered using hundreds of sparkling wine bubbles, are embedded on signage, brand ambassadors’ clothing and on bottle hang tags. The promotion will also feature “Freixenet Fridays” – a series of social media giveaways in which participants can win a prize every week by completing social actions like commenting, tweeting, re-pinning or sharing specific posts by the brand. Prizes include hand-painted champagne flutes from Lolita, Bose headphones, wine fridges and more. Consumers can follow @FreixenetUSA on Twitter or any of Freixenet’s other social media sites.