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08.2014

Massachusetts Beverage Business

Promotions

HEINEKEN

In celebration of its 15-year partnership with the James Bond movie franchise, HEINEKEN is running a comprehensive retail program and ad campaign leading up to the November 9 release of Skyfall.  The brand’s media investment includes TV, OOH, digital and trade advertising.  A high-action TV spot featuring Heineken’s “Man of the World” and Bond actor Daniel Craig is airing through the end of the year.  The retail component will feature Bond-themed promotional packaging on 12-, 18-, and 24-packs of Heineken.  Codes, printed in the packs, will serve as the gateway for consumers to enter for a “1 in OO7” chance to win a Skyfall movie ticket.  Mass displays with movie-themed enhancers and POS, including price and tuck cards, cooler decals, Bond standees and pole toppers will all be featured at retail.

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