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08.2014

Massachusetts Beverage Business

Promotions

SEGURA VIUDAS

 has launched the “Discover & Share Your Tastes Sweepstakes”, a national online promotion featuring a Music Matching app which allows fans to compare musical tastes with their Facebook friends for a chance to win a SVIP (Segura VIP) concert weekend or hundreds of free iTunes gift cards.  Consumers can sign up for the app by visiting seguraviudasusa.com/taste or facebook.com/seguraviudasusa to scan their “likes” and enter to win the grand prize, a VIP trip for two to attend a musical event of the winner’s choice in San Francisco, Austin, or Seattle.  This grand prize package includes round trip airfare for the winner plus a guest, concert tickets, two nights of hotel accommodation, transportation to and from airports, and a $25O prepaid card for spending on the trip.  Users can also elect to share their musical discoveries on Facebook and Twitter for additional entries to the sweepstakes.  The app also allows users to learn about Segura Viudas wine, where it comes from, the types of foods with which it pairs best, as well as tips for entertaining guests and party ideas.  Promotion ends December 31.9

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