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08.2014

Massachusetts Beverage Business

Promotions

AROUND THE WORLD
Lucas Bols has launched its seventh annual Bols Around the World competition to find the world’s most talented bartender.  Contenders are invited to compete in three heats over six months for one of 2O spots in the semi-finals which will take place in Amsterdam on May 6 and 12 spots at the Grand Final, also held in Amsterdam, on May 7.  Participating bartenders drawn from 6O countries will be asked to create a cocktail recipe using Bols Genever, Bols liqueurs, or both, for a chance to win a trip around the world to four cocktail cities of his or her choice over eight days.  The overall winner will also be awarded a Platinum Bols Ambassadorship, including two all-expenses-paid trips to Amsterdam for intensive training.  Twenty finalists will receive a one-year Gold Bols Ambassadorship, including a trip to Amsterdam for intensive Bols Ambassador training and an honorary contract to represent Bols in their own home country across a range of seminars, trade shows and courses.  For more information go to bols.com

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