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08.2014

Massachusetts Beverage Business

Promotions

DOS EQUIS

DOS EQUIS will run a 5-week Cinco de Mayo program through the month of May featuring content taken from chapters of the Most Interesting Man in the World’s “unpublished memoirs”.  Off-premise will feature Cinco-themed displays, POS materials, take-one booklets, channel-specific instant redeemable coupons, as well as mail in rebate offers on Pace brand salsas, Pepperidge Farm Baked Naturals chips, 18OO Tequila, and other fiesta related items.  On-premise, POS and party items including straw cowboy hats, beads, maracas, castanets, and tattoos.  Dos Equis Cinco iPad application will also be available.

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