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07.2014

Massachusetts Beverage Business

Promotions

Wild Turkey Bourbon

 continues its involvement with “The Boot Campaign”, This nonprofit organization – that cultivates awareness and provides assistance for the challenges troops face when returning home – supports veterans through the sale and promotion of signature combat boots.  As part of the partnership, Wild Turkey and The Boot Campaign will launch “Boots and Bourbon” – a co-branded charity that runs through September.  Each purchase of Wild Turkey Bourbon will help support the campaign.  The program will include special co-branded packaging, social media integration and in-store promotions nationwide along with fundraising events throughout the year.

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