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04.2014

Massachusetts Beverage Business

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Promotions

DOS EQUIS’ fall Masquerade program features Halloween themed packaging, POS and a chance to win a trip to Miami.  On-premise sampling events will be available and feature wearable masks and temporary tattoos.  Patrons who post photos of Masquerade celebrations to Instagram will automatically be entered into the sweepstakes.  Consumers can also enter with the unique codes on limited edition bottle labels by logging on to DosEquis.com/Masquerade.  The program will run through October 31.

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