subscribe

Subscribe

ourdepartments

sitesearch

08.2014

Massachusetts Beverage Business

Promotions

DOS EQUIS

The DOS EQUIS “Dos de Mayo”
retail and on-premise program includes special packaging, Cinco themed cross-merchandising offers at retail, and a new photo app.  On-premise will feature limited-edition bottle labels and packaging with Cinco-themed artwork.  Additionally, there will be display and POS materials including price cards, Most Interesting Man standees and a new 8-case stacker equipped with a shelf for partner products.  There will be Dos de Mayo themed party items including cowboy hats, beads and noise-makers intended for use with the Dos Equis photo app.  POS prompts consumers to download the app where they can snap photos, customize them with Cinco-themed frames and share via Facebook, email or other social networks.  It also allows patrons to add an image of the Most Interesting Man to their photos.

Back to the top »