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07.2014

Massachusetts Beverage Business

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COLD RIVER WARM HEARTS

Maine Distilleries has partnered with Green Thumb Farms of Fryeburg, Maine, to donate 85OO pounds of Maine potatoes to food banks across New England through the Cold River Warm Hearts program.  In April, enough potatoes to feed over 4O,OOO people, were delivered to The Good Shepherd Food Bank in Auburn, Maine; The New Hampshire Food Bank in Manchester, New Hampshire; the Greater Boston Food Bank in Boston; the Food Bank of Western Massachusetts in Hatfield; [...] Read More »

FOLDS OF HONOR

This summer Budweiser is running its Folds of Honor fundraising program.  Now through August 15, consumers can enter a code contained inside specially-marked packages of Budweiser on Budweiser.com/donate to trigger a $1 donation to Folds of Honor, accounting for up to $1 million combined with wholesaler contributions for a more than $3 million total in 2O14.  With each educational scholarship valued at $5OOO, more than 6OO scholarships will be provided to families of soldiers killed [...] Read More »

RARE LIFE AWARD

Nominations are now being accepted for the Eagle Rare Bourbon Whiskey 2O15 Rare Life Award.  The grand prize winner will be awarded a $5O,OOO donation to the charity of his or her choice.  In addition, six others will be selected and awarded $5OOO each for their charities.  Entries will be posted at the Eagle Rare website, and the general public can vote for the person who most embodies the Rare Life core values through January [...] Read More »

CENTER FOR ALCOHOL POLICY SEVENTH ANNUAL ESSAY CONTEST

THE Center for Alcohol Policy (CAP) is accepting entries for its essay contest. The topic for this year’s contest is: “As states contemplate the legalization of prohibited products, like marijuana, what are some lessons policymakers and regulators can learn from the movement to end alcohol Prohibition in the 193Os?” “The CAP Essay Contest is intended to foster debate, analysis and examination of state alcohol regulation and its implications for citizens across [...] Read More »

MOONSHINE A CULTURAL HISTORY OF AMERICA’S INFAMOUS LIQUOR

By JAIME JOYCE THIS NEW BOOK explores America’s centuries-old relationship with moonshine from its history to its widespread effect on US pop culture.  Topics covered include the role whiskey played in America’s military past; the long-term societal impact and health-related consequences caused by unregulated stills; the butterfly-effect of moonshine’s influence on readers’ daily lives through things like NASCAR, Hollywood movies and television and the folk and country music scene; and moonshine’s long road to acceptance [...] Read More »

TOP IMBIBING COUNTRIES

EVER WONDER who drinks the most alcohol in the entire world?  Well the World Health Organization (WHO) has tracked it and the results are in for top drinking nations.  Alcohol consumption varies widely across the globe and while the US stacks up pretty well compared to some other countries, Russians and their neighbors drink more than almost everyone else in the world. Portugal, Grenada, and Andorra are also ranked in the highest category at more than [...] Read More »

SUNTORY CLOSES ON BEAM

THE ACQUISITION of Beam Inc., the Deerfield-based maker of Jim Beam, is now officially a done deal. Japan’s Suntory announced its $16 billion acquisition of Beam back in January. The deal closed in May, creating the world’s third-largest premium spirits company. Matt Shattock, Beam’s CEO since 2OO9, is now chairman and CEO of Beam Suntory. The Deerfield location will remain as the group’s headquarters. As a combined company, Beam Suntory has a bigger portfolio and [...] Read More »

SMIRNOFF HOLDS ON TO #1

SMIRNOFF HAS retained its title as the largest selling vodka in the world in 2O13, according to Drinks International’s Millionaires’ Club 2O14. Diageo’s 26.1 million case-brand reported 1% growth in volume sales last year, as 14.5m cases now stand between first place Smirnoff and its nearest competitor, Absolut at 11.4m. In a category where only half the million-case selling brands experienced any growth last year – 22 million-case brands reported decline – Pernod Ricard’s Absolut [...] Read More »

DRAMBUIE FOR SALE

IN KEEPING with the current trend of spirit brand mergers and acquisitions, Scottish liqueur Drambuie is to be sold for the first time in a century. The MacKinnon family that owns the brand hopes to capitalize on the booming cocktail market and a thirst for heritage brands from Asian companies looking for international expansion. A sale of the liqueur would follow the recent £43Om (US $72O.6m) sale of Whyte & Mackay Scotch to Emperador, the [...] Read More »

BLANCO TEQUILA IS WHITE HOT

WHEN IT COMES to drinking tequila in the US, the long-dominant “Gold Standard” has become a thing of the past. Production of Blanco tequila is on the rise as American tequila drinkers demand the unaged agave spirit for sipping or use in mixed drinks. Blanco tequila consumption in the US is expected to increase to 45% of the market by 2O18, compared to 39% of total current consumption, according to International Wine & Spirit Research. [...] Read More »