IS THE MEGA MERGER IN THE WORKS?
It’s a definite possibility that the colossal beer merger that’s been buzzed about for years could finally be happening. With half the world’s beer produced by four big firms and few markets left for them to tap, the time may be right for a US$1OO-billion merger between the two largest, Anheuser-Busch InBev and SABMiller. This mega-deal is tipped by analysts as the most likely tie-up because of the other two, Heineken is family controlled and [...] Read More »
BEER ICE CREAM . . . THE ULTIMATE INDULGENCE
IT’S A MATCH made in heaven and enough to make Homer Simpson drool. Frozen Pints is a beer ice cream that comes in seven different flavors. Peach Lambic is the weakest at 1 percent, while Pumpkin Ale at 3.2 percent is the strongest ice cream on offer. Each special portion of ice cream comes in a 454ml tub and costs about $7. Founder Ari Fleischer from New York said the quirky concept actually started by [...] Read More »
IS THE KING’S REIGN OVER?
ANHEUSER-BUSCH long ago coined the term “King of Beers”, but a new poll says that the most popular beer with Americans is not one of A-B’s brews. According to a survey conducted by AMP Agency and Blowfish, a “hangover cure” tablet, Blue Moon is America’s favorite beer, followed by Sam Adams, and in third place is A-B’s Bud Light, It surveyed 5249 drinkers over the age of 21 from all 5O states and Washington, DC. [...] Read More »
ALCHEMIST CLOSES CANNERY TO THE PUBLIC
BAD NEWS for lovers of Heady Topper. The Alchemist, brewers of the number one beer in the world (according to beer advocate) has closed its cannery to the public, effective November 15. The closing ends the long lines that have snaked around the building in recent months. For a while, you could show up to the cannery and buy a case of the legendary double-IPA almost whenever you wanted. The beer began to sell out [...] Read More »
ICE SURGE LIQUEUR
ICE SURGE LIQUEUR – There are two flavors in this new line of liqueurs: Tropical Freeze and Berry Blizzard. The Tropical Freeze blends the flavors of pineapple and mango with mint while Berry Blizzard combines raspberry with black berry and acai flavors along with the mint.Suggested retail for both is $16.99 for a 75Oml. [...] Read More »