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07.2014

Massachusetts Beverage Business

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DOS EQUIS

  is running the Most Interesting Summer program in retail and on-premise accounts through August 31.  Challenges will run throughout the summer inviting participants to submit video or photo documentation of their adventures for the chance to win a variety of prizes including an excursion to the Yucatan.  Program activation, led by POS, will instruct shoppers to text “Stay Thirsty” to receive challenges and submit proof of participation via Instagram or to the program website.  [...] Read More »