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04.2014

Massachusetts Beverage Business

promotions

JIM BEAM

Actress Mila Kunis has joined JIM BEAM as a global partner and spokesperson.  She will play a leading role in the brand’s new Make History multi-media brand campaign – being featured in three commercials as well as in retail materials and content on Jim Beam’s website, Facebook and Twitter accounts.  Ads will appear across multiple media properties, including Turner Sports/BleacherReport, NBA telecasts, FXX, Spike, History Channel, AMC, Food Network, and ESPN networks, as well as [...] Read More »

DOS EQUIS

The DOS EQUIS “Dos de Mayo” retail and on-premise program includes special packaging, Cinco themed cross-merchandising offers at retail, and a new photo app.  On-premise will feature limited-edition bottle labels and packaging with Cinco-themed artwork.  Additionally, there will be display and POS materials including price cards, Most Interesting Man standees and a new 8-case stacker equipped with a shelf for partner products.  There will be Dos de Mayo themed party items including cowboy hats, [...] Read More »