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08.2014

Massachusetts Beverage Business

promotions

DISARONNO

 has released the second version of its Be Originale ad campaign.  While the there “Be Originale” remains the same as previous years, the focus has shifted from cocktail creation (the “Disaronno on the rocks” ad) to “celebrating originality in all aspects of life”.  The new ads use people who “shake”, “groove” and “play” originale. [...] Read More »