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08.2014

Massachusetts Beverage Business

breakingnews

Just in time for summer entertaining, Pernod Ricard USA is launching a new line of sparkling wines, Cafe de Paris. “The imported sparkling wine category grew + 5.5% in 2013 driven by wines priced above $10, signaling a movement towards premiumization in the category. Even more interesting is that the French Sparkling wine category (excluding Champagne) is growing even faster at +28.2% in volume,” said Aygline Pechdo, Brand Director at Pernod Ricard USA, “Seeing this opportunity in the sparkling wine category and coupled with our innovative packaging, we are confident that the product will stand out on shelves.”  A success story of French wine-making expertise, Cafe de Paris is the #1 French sparkling wine, made in Saint-André de Cubzac, in the region of Bordeaux.  The brand was established in 1967 and has built expertise in making sparkling wines now exported in many countries around the world. With 10% alcohol content and a slightly sweet taste, Cafe de Paris taps into the emerging category of fruit-flavored sparkling wine. Its sophisticated “Parisian” personality is directly targeted to the millennial female consumer looking for a more premium option within this category. Cafe de Paris wines is available in both pear and pomegranate flavors at a suggested retail price of $12.99.



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