Massachusetts Beverage Business

Total Spirits

• Boston Metro Area ranks 5th in Spirits consumption
• 9th in retail spending for Spirits
• Consumption growing 11% faster then the National Average

Cordial & Liqueurs

• 8th overall consumption of Cordial & Liqueurs
• Boston Metro Area ranks 2nd in Cordial & Liqueurs consumption
• 1st in retail spending for Cordial & Liqueurs

Vodka

• 9th overall consumption of Vodka
• Boston Metro Area ranks 5th in Vodka consumption
• 4th in retail spending for Vodka
• 47.4% of all vodka is Imported, exceeded by only 3 other states (NJ, NY, RI)

Scotch Whiskey

• 6th overall consumption of Scotch Whiskey
• Boston Metro Area ranks 4th in Scotch Whiskey consumption
• 5th in retail spending for Scotch Whiskey

Brandy & Cognac

• 13th overall consumption of Brandy & Cognac
• Boston Metro Area ranks 9th Cognac consumption
• Boston Metro Area ranks 10th in Brandy & Cognac consumption
• 11th in retail spending for Brandy & Cognac
• Consumption growing 45% faster then the National Average

Irish Whiskey

• 7th overall consumption of Irish Whiskey
• Boston Metro Area ranks 4th in Irish Whiskey consumption

Gin

• One of only 4 states where more imported Gin is consumed then Domestic (55.0%)
• 12th overall consumption of Gin
• Boston Metro Area ranks 7th in Gin consumption
• Consumption growing 36% faster then the National Average

Rum

• 11th overall consumption of Rum
• Boston Metro Area ranks 6th in Rum consumption
• 10th in retail spending for Rum

Straight Whiskey

• 24th overall consumption of Straight Whiskey
• Boston Metro Area ranks 14th in Straight Whiskey consumption
• 16th in retail spending for Straight Whiskey

American Blended Whiskey

• 20th overall consumption of Blended Whiskey
• Boston Metro Area ranks 10th in Blended Whiskey consumption
• 16th in retail spending for Blended Whiskey
• One of only 10 states where consumption grew in 2006

Canadian Whiskey

• 25th overall consumption of Canadian Whiskey
• Boston Metro Area ranks 13th in Canadian Whiskey consumption
• 18th in retail spending for Canadian Whiskey
• Consumption growing 67% faster then the National Average

Tequila

• 19th overall consumption of Tequila
• Boston Metro Area ranks 18th in Tequila consumption
• Tequila consumption grew 11% in 2006

Prepared Cocktails

• 15th overall consumption of Prepared Cocktails
• Boston Metro Area ranks 6th in Prepared Cocktails consumption