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Massachusetts Beverage Business


Reformulated Heineken Light Introduces New Campaign & Packaging

added: July 22, 2014

To promote its newly reformulated Heineken Light, Heineken USA has launched the “Best Tasting Light” campaign featuring three-time Emmy award winner and Tony award winner and host, Neil Patrick Harris. The Heineken Light recipe still contains just 99 calories but now features the addition of cascade hops, commonly used in IPAs to create a fuller flavor, crisper aftertaste and a clean finish. Industry research revealed that 40% of 21-27 years olds prefer a fuller flavored [...] READ MORE »

Introducing Cafe De Paris Fruit-Flavored Premium Sparkling Wines From France

added: July 09, 2014

Just in time for summer entertaining, Pernod Ricard USA is launching a new line of sparkling wines, Cafe de Paris. “The imported sparkling wine category grew + 5.5% in 2013 driven by wines priced above $10, signaling a movement towards premiumization in the category. Even more interesting is that the French Sparkling wine category (excluding Champagne) is growing even faster at +28.2% in volume,” said Aygline Pechdo, Brand Director at Pernod Ricard USA, “Seeing this [...] READ MORE »

Senate Bill Would Give Liquor License Control to Cities & Towns

added: July 03, 2014

The Massachusetts Senate has approved an economic development bill that would eliminate the cap on liquor licenses statewide and set forth guidelines for cities and towns to control licensing on their own, rather than forcing them to petition the Legislature for new licenses. An amendment, adopted during debate, created a different set of rules for the city of Boston. The proposal gives power to cities and towns to make decisions about who receives liquor licenses, [...] READ MORE »



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